ClawSEO is your SEO specialist, powered by OpenClaw. Give it an objective. It investigates, manages the work, delegates implementation and checks what actually improved. Talk to it through your preferred connected channel. Connect your website and business tools. Put it to work.
# macOS & Linux / Full appliance. Installs the complete dedicated ClawSEO OpenClaw appliance. Use the printed absolute paths immediately afterward.
$ curl -fsSL -A "Mozilla/5.0 ClawSEO-Installer/0.1" https://clawseo.com/install.sh | bash
Start with the local operator and a connected AI model. Give it any public domain to audit. The current chat and browser workflow is verified on macOS; channels and private integrations need their own setup.
01
Install the operator
Run ClawSEO locally. The complete current operator workflow is verified on a Mac mini.
02
Connect and give the objective
Connect an AI model and your private chat channel. Ask ClawSEO to investigate any public website, business or product.
03
Measure before choosing a fix
ClawSEO selects available tools, establishes a baseline and follows the evidence. Public audits need no ownership verification.
04
Approve and verify
You approve external actions, and ClawSEO independently checks the outcome before completion.
Advanced options. Limited compatibility and source reference
These options are not the primary product journey and do not create the complete dedicated ClawSEO operator. For normal use, install the full appliance above.
ADVANCED
# Skill compatibility only. Adds a user-invoked compatibility skill to an existing OpenClaw. It does not create or reproduce the complete dedicated appliance.
ClawSEO is a local AI SEO operator powered by OpenClaw. It investigates public websites, manages SEO work and coordinates approved implementation through connected tools.
Capabilities, requirements and supporting documentation
Product
ClawSEO
Primary use
Technical SEO, content and Agentic Discoverability analysis, prioritized work and outcome verification.
Requirements
A local installation, a connected AI model and a public URL. Private integrations require separate connections. Installation and operation guide
Pricing and support
Self-installation is free, with model and infrastructure costs separate. Professional setup and ongoing support are paid services. See service scope and current prices
Action permissions
Public audits need no ownership verification. Asset changes require relevant access and your authorization.
Find out why traffic dropped, where service enquiries are being lost, or why products are difficult to discover. ClawSEO chooses the available analysis tools, follows the evidence and develops an actionable response. With the relevant access and approval, it coordinates implementation and returns to the measurements that exposed the problem.
Understand lost visibility
Investigate crawlability, indexability, technical regressions, content and internal links. Connected search and analytics data can help distinguish lost exposure from weak engagement, tracking failures or changes in demand.
Find more paths to service enquiries
Examine how your services, locations, reputation and offers appear online. Follow the journey from a local search to a landing page, phone call, form or booking, and identify where potential customers lose their way.
Make products easier to discover
Review product pages, categories, attributes and structured information. Where connected data is available, bring inventory, price, feed and conversion evidence into the investigation to prioritize ecommerce improvements.
Prepare for discovery by AI agents
Evaluate whether an AI system can find, understand, verify and compare your business, services or products. Improve clarity, consistency and supporting information so your assets are more useful to both search engines and agents.
OpenClaw supplies the agent. ClawSEO gives it the SEO profession.
OpenClaw provides the local agent foundation for models, channels, tools and ongoing work. ClawSEO adds the SEO profession, from public investigation and business context to optimization priorities, delegated assignments and outcome tracking. Your connected AI model directs the investigation. ClawSEO manages the operation and gives specialist execution tools a concrete brief.
Work through a conversation
Talk to ClawSEO through your preferred connected channel. Telegram and WhatsApp can bring requests into the same SEO operation, with WhatsApp requiring setup and phone pairing. Other OpenClaw channels need compatible configuration. The conversation is your way to direct the work, not a limit on what ClawSEO investigates.
Keep the business in context
ClawSEO keeps objectives, business knowledge, services, locations, decisions, findings and unresolved issues across projects. It brings relevant context into each assignment so a coding agent receives the brief and evidence it needs, and the next conversation can pick up the work.
Follow through after the report
ClawSEO organizes priorities, tracks delegated assignments and follows unresolved issues. Scheduled reviews revisit experiments and meaningful changes. A completed task is checked against the objective and evidence before the work is treated as resolved.
An SEO operator that can put implementation in motion
ClawSEO manages the objective. A configured coding agent carries out the technical assignment. The Codex connection can receive a scoped brief, work on code or use connected browser tools, and return its progress and results for review. ClawSEO keeps the assignment linked to the project and checks the outcome against the original need.
From a finding to a concrete assignment
Turn measured deficiencies into work with evidence, clear success criteria and the relevant business context. Follow status, review the output and retain unresolved blockers instead of losing the task after a handoff.
Work where your assets live
Use configured hosting, CMS, repository and browser access to reach the relevant asset. Browser work can operate through an authorized web interface when available. Account access, supported tools and any required sign-in determine which actions can run.
Verify the result, then decide what comes next
An agent finishing its task does not prove the website improved. Check the actual destination, repeat the relevant benchmark and compare before and after. Keep working where evidence supports it, and stop for missing access, harmful tradeoffs or diminishing value.
Codex coding and browser handoffs are available with the configured local integration. Other coding agents and creative applications require their own supported connections. ClawSEO does not gain access to every application simply by being installed.
Professional analysis needs evidence. ClawSEO goes and gets it.
Built-in public crawling, rendered-page inspection, technical analysis and Agentic Discoverability give ClawSEO a starting point on any public website. Local Lighthouse measures performance, accessibility and SEO. Public audits need no ownership verification or paid data subscription.
Connect first-party evidence
Google Search Console, GA4, Ads, Tag Manager, Business Profile, Merchant and Bing integrations extend the picture where configured. These connections require the relevant credentials, permissions and account setup.
Bring your specialist tools
The connector approach supports expanding investigations with services such as Ahrefs, Semrush, Screaming Frog and other SEO data providers. Availability varies by adapter and subscription. ClawSEO uses connected evidence and makes missing access clear.
Prove the improvement
Establish the baseline, diagnose the cause, implement through connected hosting or website systems, check the live result and repeat the original measurements. Protect design, usability, conversions, factual accuracy and stability throughout.
Run it yourself or bring in professional support
Install ClawSEO on your own machine, choose a professional setup, or use the managed service for ongoing operation and development. The methodology is authored by @organicrankings, with more than 21 years of hands-on SEO experience. Choose the level of support that fits your team and the work ahead.
Tell ClawSEO to fire a task. It summarizes the saved assignment and starts the connected executor without…
How ClawSEO Runs the Complete SEO Operation
Evidence Before Advice
Crawl public pages, inspect rendered content and measure technical SEO, performance, entities, internal links and conversion paths.
Audit Any Public Website
Start from a domain or URL. ClawSEO builds a working context automatically, without client registration or ownership verification.
Agentic Discoverability
Evaluates how clearly search systems and AI agents can find, understand and verify your business, services and products.
Content and Entity Clarity
Improves page purpose, terminology, relationships, source clarity, and the information agents and search engines need.
Delegate and Manage Execution
Turn evidence into scoped Codex coding or browser assignments, track progress and inspect results through configured, authorized connections.
Verify and Keep Watching
Check the live change, repeat the original benchmarks and monitor meaningful developments without repeated success notifications.
SEO Across Public Websites and Connected Systems
ClawSEO can investigate any publicly accessible website, business, service, product or entity. No client registration or ownership verification is required for a public audit. Supplied documents, content libraries, product data, social and business profiles, structured records, feeds and connected back-office outputs extend the evidence available. Files, private systems, profile edits, and external changes require owner-supplied inputs or configured integrations, exact approval, and independent result verification.
ClawSEO turns evidence-location, retrieval, visibility, and provenance findings into prioritized technical, content, internal-linking, metadata, structured-data, and authority work. The methodology is authored by @organicrankings from more than 21 years of hands-on SEO experience. iLuvSEO supplies written reference knowledge.